Closing the Gender Gap in Active Travel: Lessons From Switch Your Journey
As Cycle Sisters’ Switch Your Journey challenge has come to a close for this year, we've been reflecting on what helps women make the transition to active travel. Switch Your Journey is our annual two-week behaviour change campaign, supported by Muslim Aid, that encourages women to replace some of their everyday journeys with cycling. The campaign offers free cycle lessons, bike loans, webinars and a dedicated WhatsApp group where participants motivate and inspire each other throughout the...